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Smithsonian Network Motion

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This is a Smithsonian Network rebrand motion consisting of Network ID and Menu. The goal of this project is to reflect the diversity of the network’s content that reaches beyond the museum’s walls and into audiences’ homes. Smithsonian Networks is a joint venture between CBS Corporation's Showtime Networks and the Smithsonian Institution. Smithsonian Channel explores the history of our planet, life, and culture, with a hundred percent original, family-friendly programming. The initial inspiration for this network rebrand is inspired by a visiting experience of the Nation Air and Space Museum. The network identity rebrand is composed of five short sections, and the contents are based on space, universe, and astronautics. Using desaturated color’s images contrasted with large-scale typography express mysteriousness of the universe. The network menu is associated with geometry and space elements to highlight the program’s scientific heritage.


Film duration: 29 seconds

Body Gold - Oh Wonder 

Meridian - Su Na Ft. L. Alexander

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